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Frutta e Verdura – TV commercial

Production · Directing · Post-production

A commercial for the 2022 “Frutta e Verdura nelle scuole” campaign, broadcast on RAI and national specialist channels. A class of children meets an animated orange and fennel bulb to discover the value of healthy eating.

We handled the project from concept to delivery: story, script, storyboard, casting, filming and post-production, with final versions for television and social media.

Client
ISMEA – Ministry of Agriculture, Food Sovereignty and Forestry
Our work
Production · Directing · Post-production
Directing
Marco La Ferrara (Lumelab)
Pre-production and production
Giulia Camporesi (Lumelab)
Post-production / motion graphics / colour
Marco La Ferrara (Lumelab)
Cinematography
Luigi Schiavoni
Sound recordist
Filippo Moretti
Sound design – audio post-production and score
Enrico Zavatta
Production assistant
Anna Bellini
Still photographer
Michele Moretti
Make-up
Elisabetta Merra

Video