La Via dell’Olio
Olio su Tavola – I Capolavori dell’Extravergine
The web series La Via dell’Olio follows four friends – Luca, Betta, Sara and Laura – on a road trip across Italy to discover extra virgin olive oil. Three episodes produced for the public information campaign “Olio su Tavola – I Capolavori dell’Extravergine”, promoted by ISMEA and the Ministry.
The first episode, set in Umbria, introduces olive cultivars. The second follows olive harvesting and processing, from groves to mills, in Puglia. The final episode, in Sicily, explores food pairings and the distinctive qualities of local olive oil varieties.
Directing and production
- Directing
- Marco La Ferrara
- Production
- Lumelab
- Year
- 2020
- Writing
- Marco La Ferrara · Giulia Camporesi
- Executive production
- Giulia Camporesi
- Client
- ISMEA – MASAF
Crew
- Camera operator
- Luigi Schiavoni
- Production sound
- Filippo Moretti
- Drone operator
- Viviana Battista
- Editing / VFX
- Marco La Ferrara
- Audio post-production / Sound design
- Enrico Zavatta · Manajam Studio
- Still photography and behind the scenes
- Viviana Battista
Cast
- Miriam Previati
- Luca Perego
- Giulia Ferretti
- Giulia Mattarucco
- Stefano Tosoni
- Giulio Neglia
- Alice Ferlito
- Mirko Marras
Social tour
Alongside filming, we produced a social tour with pastry chef and food blogger Luca Perego, known as LuCake: a journey through Umbria, Puglia and Sicily, with two posts and eight stories for each stop.
The production
The journey centres on a minibus customised with the campaign’s visual identity. Lumelab handled pre-production and casting, filming in Emilia-Romagna, Umbria, Puglia and Sicily, and post-production and delivery of the web series and social content.